As 2016 draws to a close, we will take this month to review the many exciting opportunities and challenges Pinnacle responded to this year and what we have to look forward to in the coming year.
Cross-channel marketing is possible with the addition of your mobile app. Compare and contrast your marketing efforts via mobile and your other channels, such as advertising, in-store promotions, social media and your website. The more you know, the more likely you'll be able to hit the sweet spot with each customer.
Another amazing NACS show has come to a close and what a wonderful time the team at Pinnacle had! Not only did we get to see so many of our tremendous clients, meet prospective customers and partners, and catch up on new and emerging trends- we also were able to launch our Affiniti Mobile App Platform from the show floor!
The lines between amobile phone app experience, non-phone (tablet) app experience, and the desktop internet browser experience have blurred so much there really is no difference in this day and age.
The evolution of any leading edge technology is a learning experience for all, but how it evolves and the challenges created for the convenience retail space can truly affect your profit margins and standing with competitors. In few catagories is it more true than in smartphone technology- particularly mobile apps. Below we chart the evolution of the app experience for retailers- and the challenges and opportunities they create.
Mobile Apps aren’t a new thing at all by way of definition, albeit what we consider a mobile app in 2015 is nothing like its predecessors. The Palm PDA, the TREO, the Blackberry, all mobile devices of the early-90’s that can lay stakes as the pioneers of the mobile app. Their features were indeed limited by today’s standards; compiled applications that were fully contained on the device with no need to communicate to a host, or severely limited due to pre-GSM data networks.
You are likely to hear about new and innovative mobile payment options. Mobile payments are all over the news, and are now being advertised at many national retail stores. Loyalty programs are adding mobile options, and you may start to wonder: Should you jump on the bandwagon? That depends on how mobile fits into your overall strategy. At the very least, you need some facts to make an informed decision. With so many options, and such a diverse landscape of mobile platforms, the choices can be inundating. All of these may be appealing to you for different reasons, and you may want to consider implementing one or more of them in your business.