Employees are often the first ones to detect fraud. Organizations that have anti-fraud training programs experience less-costly losses, quicker resolutions of fraud cases, and an enhanced reputation for customer protection, according to the Association of Certified Fraud Examiners (ACFE).
Continuing our committment to payment speed, security and innovation, Pinnacle recently announced the launch of its Mobile Payment solution on the Affiniti™ Consumer Mobile app. This feature works in concert with Zipline (formerly NPC/NPCA), to process mobile payments as an ACH transaction.
During theNACS Industry Update Luncheons held last week in San Antonio and Houston, NACS President and CEO, Henry Armour, outlined their industry assessment of the greatest challenges and opportunities facing the convenience store industry in the coming year. Among the most talked about and highest of mind; data security and fraud prevention were near top of the list for retailer concern.
Pinnacle just announced the launch of the SkimDefend™ Multi-Site Mobile App for use by convenience store retailers in the prevention of tampering, fraud and theft. SkimDefend is the result of a previous collaboration between Pinnacle and NACS to assist retailers in safeguarding consumer transaction data, with Multi-Site as the next stage in fraud protection.
Pinnacle’s approach to inventory solutions can be drilled down to the path of a candy bar. Convenience store retailers are constantly looking for ways to get the most from their merchandise, even to the last chocolate. In today’s competitive market, it’s not enough to just buy and resell for a profit. Retailers must stay ahead of the hurdles and headwinds of changing consumer tastes, market saturation, product staleness and shrink.
In order to engage your customer and build loyalty, retailers need a plan of action. Through organized and targeted initiatives, convenience stores can not only gather new customers and retain existing, but also increase spend and profits per visit!
The reliance by consumers on mobile technologies provides an opportunity for retailers to more easily gather and share information with potential consumers. Mobile apps have rapidly become the preferred way to simplify communication between you and your consumer, and when your customers carry your company with them wherever they go, you have the ability to push and pull information in real time. Consumers that download your mobile app start delivering information to you that you didn’t have the moment they open the app for the first time. These consumers have now become identifiable and their activity is measurable and meaningful.
What makes a strong loyalty program? The point of loyalty programs for retailers is to increase profits. To that end, loyalty programs should offer incentives to customers that not only drive traffic but utilize promotions with the most profit return and the least opportunity for loss. Moreover, for a loyalty program to work effectively, it should be keep the user’s engagement with trackable rewards and continually expanding features and benefits. Customer loyalty programs need to woo consumers to your stores. Once they’re hooked, you can continue to hold them in your thrall.