The reliance by consumers on mobile technologies provides an opportunity for retailers to more easily gather and share information with potential consumers. Mobile apps have rapidly become the preferred way to simplify communication between you and your consumer, and when your customers carry your company with them wherever they go, you have the ability to push and pull information in real time. Consumers that download your mobile app start delivering information to you that you didn’t have the moment they open the app for the first time. These consumers have now become identifiable and their activity is measurable and meaningful.
What makes a strong loyalty program? The point of loyalty programs for retailers is to increase profits. To that end, loyalty programs should offer incentives to customers that not only drive traffic but utilize promotions with the most profit return and the least opportunity for loss. Moreover, for a loyalty program to work effectively, it should be keep the user’s engagement with trackable rewards and continually expanding features and benefits. Customer loyalty programs need to woo consumers to your stores. Once they’re hooked, you can continue to hold them in your thrall.
Collecting accurate business intelligence in any industry provides a decisive competitive advantage. This holds especially true for petroleum marketing. With insight from the NACS State of the Industry summit last April, the prospects for fuel marketers presented a mixed, though relatively optimistic, picture of the near future of the industry. Sales volumes should remain healthy (more than 97% of vehicles sold in 2015 still use liquid gasoline), but trends in technology (electric and hydrogen powered vehicles), now-widespread services (Uber, Lyft), and an increase in ride-share present some short-to-medium term challenges for fuel marketers. Developing fuel solutions to keep clients in the know with current and future trends, especially on a regional basis, remained one of Pinnacle’s primary goals- and does still as we move into 2017. Here is a look back at some of the major fuel trends and developments from Pinnacle this last year:
As 2016 draws to a close, we will take this month to review the many exciting opportunities and challenges Pinnacle responded to this year and what we have to look forward to in the coming year.
Cross-channel marketing is possible with the addition of your mobile app. Compare and contrast your marketing efforts via mobile and your other channels, such as advertising, in-store promotions, social media and your website. The more you know, the more likely you'll be able to hit the sweet spot with each customer.