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The Pinnacle Blog

Loyalty That Moves With You: Mobile Apps

Posted by Pinnacle Corporation on Aug 25, 2017 9:13:14 AM

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Continuing our commitment to payment speed, security and innovation, Pinnacle recently announced the launch of its Mobile Payment solution on the Affiniti™ Consumer Mobile app. This feature works in concert with Zipline (formerly NPC/NPCA), to process mobile payments as an ACH transaction.

Mobile payment options continue to evolve, and consumers are expecting more and more apps to support paying for gas and in-store purchases from their mobile device. The Affiniti Consumer Mobile App provides a simple, easy to use interface to process payments via ACH payment processing. The consumer need only download the mobile app, register their payment information with Zipline, and they are ready.

Millennials are as much as 2.5 times more likely to try new technology compared to other groups (source: U.S. Chamber of Commerce Foundation). Convenience store retailers who cater to the demands of this demographic stand to reap the rewards of their loyalty and have a competitive edge. By offering mobile payments in conjunction with other app features such as location amenities, gas prices and promotional offers, retailers can attract and retain this new ‘boom’ generation.

Pinnacle Mobile Solutions provide retailers an opportunity to add a mobile payment option to their Affiniti consumer facing solutions, as well as a corporate mobile app for management and employees – making sure your customers get the most from every visit to your store, and your business works for you wherever you happen to be. With mobile the way of the future, we continue to build out the corporate mobile product suite -putting your business in the palm of your hand.

Several years ago, Lynch Oil deployed Pinnacle's fully integrated Palm POS and Loyalty Rewards suite of products. As their loyalty program grew more and more successful, Lynch looked for ways to extend offers and promotions to their consumers via mobile -driving traffic, increasing spend, and communicating with them in the most effective way possible. With their Mr. Gas mobile app, built on the Pinnacle Affiniti mobile platform, Lynch Oil is able to influence their consumers' behavior and drive store traffic in ways they had not been able before.

 "Today's consumers keep their mobile phones closer to their hand than the wallet that holds their cards.  Offering a mobile app to our customers allows us to offer convenience before they even walk in the store," says Nick Lynch, President of Triple S Oil/Lynch Oil. "Consumers will be able to sign up for loyalty rewards directly through the app. They'll also get promo offers, updates on pricing, and they'll be able to check their loyalty points balance including their status on their club punches.  We are looking forward to the new opportunities that our Mr. Gas mobile app offers our business and our customers."

The Lynch Oil Mr. Gas mobile app provides consumers with a map of stores, allowing them to select their favorites to display on the home screen. Consumers can use ACH payment to pay for merchandise and fuel from the app as well, making it fast and easy to complete purchases and be on their way. The Mr. Gas app also stores electronic receipts and receives notifications of new offers, displaying those offers and other deals as well- such the coming enhancement of club card program status and points balances.  Consumers are also able to access social media and use messaging as part of new Affiniti mobile enhancements.

We will look ahead to advancing technology that will not only enhance Loyalty and convenience store marketing, but how those programs can more easily be integrated into existing store systems while improving and adding new hardware components like beaconing and imaging software. In the near future, look for new solutions and enhancements to our robust Loyalty suite such as our web-based Loyalty (Affiniti Loyalty), continued mobile development, additional APIs, hosted/cloud-based Loyalty, payment options, new promotional opportunities (birthdays, anniversaries, long-time-no-see) and much, much more!

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Topics: Loyalty, Mobile, promotions, millennials, payments