Pinnacle's annual user conference, Summit, is right around the corner! Summit 2017 promises to be an exciting and informative experience for all involved- bringing together clients from around the country and valued industry partners across the spectrum- into a group environment that promotes best practices, collaboration and future innovation.
Last week, Pinnacle team members attended the Conexxus Annual Conference in Annapolis, Maryland. Conexxus is a non-profit, member-driven technology organization dedicated to the development and implementation of standards, technologies innovation and advocacy for the convenience store and petroleum market.
According to NACS State of the Industry 2017, promotional awareness in store has continued a steady decline- from 33.9% in 2012 to 17% in 2016. In order to drive profits and increase customer engagement, retailers need to be proactive in promotions- reaching out to customers outside the store and in their daily life.
Several years ago, Lynch Oil deployed Pinnacle's fully integrated Palm POS and Loyalty Rewards suite of products. As their loyalty program grew more and more successful, Lynch looked for ways to extend offers and promotions to their consumers via mobile -driving traffic, increasing spend, and communicating with them in the most effective way possible. With their Mr. Gas mobile app, built on the Pinnacle Affiniti mobile platform, Lynch Oil is able to influence their consumers' behavior and drive store traffic in ways they had not been able before.
Pinnacle is pleased to announce Allied Electronics, Inc. and UTC Retail as sponsors for the upcoming Summit 2017 Client Conference, May 31-June 1, 2017 in Arlington, Texas. Allied, UTC and Pinnacle have a long history of partnership and collaboration, and both have been top tier sponsors of previous Summits, including Summit 2016.
With high levels of traffic and busy employees, watching out for theft can often be an afterthought. Skimming and theft are real problems and companies need to not only detract thieves but monitor when a potential problem has occurred. With registered security labels and the SkimDefend™ App, stores can provide routine visual evidence and online reporting to catch damaged or compromised labels and halt skimming and fraud immediately.
Online shopping has increased the demand for a fast checkout experience in-store as well. Making sure your staff can handle fluctuating store customer volume, getting the most from each transaction, providing a personalized experience, and having advanced point-of-sale technology is important to keeping things running smoothly.