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The Pinnacle Blog

Summit 2017: Participant Perspectives

Posted by Pinnacle Corporation on Jul 7, 2017 11:28:55 AM

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Pinnacle completed our annual client conference, Summit 2017, at the end of May with valued Pinnacle clients, respected partners and Pinnacle team members from across the country.  This two day event offered valuable Pinnacle solutions and industry knowledge to keep up-to-date on the changes and opportunities within the convenience store and petroleum sectors.

We were fortunate to have Jackson Lewis, Assistant Editor with Winsight/CSP Daily News, as a participant for the first time. Jackson recently published an online article on 6 Tech Tips From the Pinnacle Summit.  His takeaways are incredibly informative and an insight into the industry information and Pinnacle best practices that make our annual Summit so valuable for clients. 

A few highlights are:

- EMV preparedness: The longer you wait, the more apt you are to be a target of fraud. Pinnacle developer Troy Jones warned that later implementation leaves retailers open to theft.

- The Move to Mobile: Pinnacle client Nick Lynch, of Lynch Oil, discussed the new Mr. Gas Mobile App- built and powered by the Pinnacle Affiniti Mobile Platform- and the multiple benefits the new app has given his company and his customers.

- The Mobile Menu: Peter Steele, Vice President of Research for Pinnacle, unveiled the upcoming new mobile ordering capabilities on Pinnacle’s Affiniti Mobile Platform- with the possibility of voice-activated ordering.

Led by valued Pinnacle client and Master of Ceremonies Howard Hyche, Vice President of Information Technology at Double Quick, and situated at the Sheraton Arlington Hotel just minutes from Pinnacle Headquarters, Summit 2017 offered clients and industry professionals the opportunity to gain not only software expertise, but best business practices in an often volatile market. Pinnacle's Summit 2017 showcased software and technology solutions that drive traffic, drive sales and drive profit, enabling them to compete in their specific market 

"We've been hosting our annual client conference for over 25 years now and this year's Summit  proved to be another outstanding event!", said Bob Johnson, President and CEO, The Pinnacle Corporation, "The opportunity to share the company's vision and strategy with our clients and partners and to hear their feedback on new ideas and product direction is essential to our success".

 "Time well spent down at Summit and Advisory Council... We look forward to continuing to work with Pinnacle on improving the software and growing the user base as a reference." - Lou Bush, Stewart's Shops, Inc.

 "Thank you for putting on a wonderful Pinnacle Summit 2017. Daniel and I had a great time and learned a lot. We are extremely excited with the Affiniti POS and all things that come along with those changes." - Nick Lynch, Lynch Oil

 "Thanks again for the great time - was a great few days, learning about Pinnacle's latest product innovations and future direction."- Steve Dennis, Road Ranger

 "I'm excited about the future with Pinnacle and working with them on several key initiatives like Pinnacle EPS and Affiniti POS to get them across the finish line." - Don Emery, CHS

Pinnacle Summit has continued as a contributing force in making our clients most successful using our software and benefiting from the collaborative relationship we foster. Our annual conference, in combination with our free-Arlington-based training and Advisory Councils, prepares and nurtures Pinnacle clients to truly utilize our software solutions to increase efficiency, increase traffic and increase revenues.New Call-to-action

Topics: Data Security, POS, point of sale, Mobile, fraud, Partnership, EMV