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The Pinnacle Blog

2016: A  Look Back at Fuel- and to the Future

Posted by Pinnacle Corporation on Dec 9, 2016 10:00:00 AM

Collecting accurate business intelligence in any industry provides a decisive competitive advantage. This holds especially true for petroleum marketing. With insight from the NACS State of the Industry summit last April, the prospects for fuel marketers presented a mixed, though relatively optimistic, picture of the near future of the industry. Sales volumes  should remain healthy (more than 97% of vehicles sold in 2015 still use liquid gasoline), but trends in technology (electric and hydrogen powered vehicles), now-widespread services (Uber, Lyft), and an increase in ride-share present some short-to-medium term challenges for fuel marketers. Developing fuel solutions to keep clients in the know with current and future trends, especially on a regional basis, remained one of Pinnacle’s primary goals- and does still as we move into 2017. Here is a look back at some of the major fuel trends and developments from Pinnacle this last year:

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Topics: Fuel Marketing And Inventory, fuel pipeline, labor, fuel, efficiency, NACS, Mobile

Avoiding Product Run-Out in Fuel Inventory Management...

Posted by Pinnacle Corporation on Sep 8, 2016 11:56:20 AM

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Topics: Fuel Marketing And Inventory, fuel pipeline, fuel inventory management, fuel

Navigating the Ridesharing Economy

Posted by Pinnacle Corporation on Aug 16, 2016 3:00:00 PM

Perhaps you’ve been in a large metropolitan area, close to an event that is just letting out, only to see millennials on the sidewalk on their smartphones. Chances are, they’re waiting for an Uber or a Lyft, the two most popular ridesharing companies in the country. Those in the 16-34 age range who live in metropolitan areas are the most frequent ridesharing users. What do their habits mean for c-store owners, in particular, their means of payment and ridesharing habits?

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Topics: C-Store Inventory, Business Intelligence, Fuel Marketing And Inventory, Loyalty, Mobile Apps, fuel

Is Snack Food Inventory Eating Away at Your Profits?

Posted by Pinnacle Corporation on Jul 8, 2016 11:29:52 AM

Pinnacle software solutions work to efficiently and expeditiously provide business intelligence throughout nearly every aspect of the convenience store business. Perhaps in no other category is this more clearly expressed than through snack foods and beverages. With varying demographic demands, the rise of healthy food options, increased ingredient quality standards, and a glut of new products; retailers can be overwhelmed by this challenging inventory. This month, we will show how retailers like you have used Pinnacle software solutions to meet those challenges and gain a competitive edge.

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Topics: C-Store Inventory, Operations, Fuel Marketing And Inventory, Loyalty, Mobile Apps, Inventory Management, POS, point of sale, fuel, efficiency

Is Fuel Smart Right For Your Company?

Posted by Pinnacle Corporation on May 31, 2016 11:00:00 AM



All or Nothing?

We don’t subscribe to an all-or-nothing philosophy when creating fuel solutions for petroleum marketers. Neither should you.

Pinnacle allows clients the flexibility to choose the technology that is right for their unique business.  In addition to flexibility in product choice, Pinnacle offers flexibility within the Fuel Smart platform. You decide how to harness the power of Pinnacle Fuel Smart, from real-time inventory management to wholesale billing and retail price broadcasting.

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Topics: Fuel Marketing And Inventory

Fueling Your Competitive Advantage: Capitalizing on Predicting Trends and Optimizing Processes

Posted by Pinnacle Corporation on May 20, 2016 9:21:45 AM

Collecting accurate business intelligence in any industry provides a decisive competitive advantage. This holds especially true for petroleum marketing. With insight from the NACS State of the Industry summit in April, the prospects for fuel marketers presents a mixed, though relatively optimistic, picture of the immediate future of the industry. Sales volumes  should remain healthy (more than 97% of vehicles sold in 2015 still use liquid gasoline), but trends in technology (electric and hydrogen powered vehicles), now-widespread services (Uber, Lyft), and an increase in ride-share present some short-to-medium term challenges for fuel marketers. Developing fuel solutions to keep clients in the know with current and future trends, especially on a regional basis, remains one of Pinnacle’s primary goals.

Fuel Smart and Predicting Your Inventory Needs

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Topics: Business Intelligence, Fuel Marketing And Inventory

The Fuel For Convenience Store Petroleum Marketing

Posted by Pinnacle Corporation on May 16, 2016 2:48:49 PM



Pinnacle Petroleum Solutions Firing on All Cylinders

Given that complexity and opportunity represents to make a real impact on client profits, we did not want to spend any time or precious development dollars working on non-industry specific products. We chose to focus on expanding our products in ways that can uniquely add value to convenience store retailing and petroleum marketing.” — Pinnacle CEO Bob Johnson

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Topics: Fuel Marketing And Inventory

Pinnacle Advisory Council: The Fuel Edition

Posted by Pinnacle Corporation on May 3, 2016 9:00:00 AM

Petroleum Marketer Feedback Improves Fuel Solutions

For years, petroleum marketers have relied on Pinnacle solutions to facilitate and inform their fuel marketing services. Though ever-changing, petroleum sales remain massively relevant even against increasing trends towards public transit, government regulation and alternative fuels. For us to continue to provide cutting-edge service and industry knowledge through the flexible Fuel Smart  software and all our fuel solution products, our Fuel Advisory Council presents the opportunity for clients to share their individual experiences with us. Through our Advisory sessions, we better understand how we can enhance our solutions to meet the needs of this dynamic, highly-demanding industry. 

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Topics: Fuel Marketing And Inventory

Demand Flexibility and Control From Your Retail C-Store Suite

Posted by Pinnacle Corporation on Apr 14, 2016 10:00:00 AM
Retail, or the process of selling consumers goods, is a relatively simple concept; buy goods, sell at a profit, and put the money in the bank. Every convenience store, however, brings a unique set of location-specific challenges, market demands, and workflows; and when you have a ‘chain’ of c-stores the complexity can become overwhelming. 
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Topics: C-Store Inventory, Business Intelligence, Payment Trends, Fuel Marketing And Inventory

Are Fuel Marketers Thinking About the Future?

Posted by Lonnie Buerge on Feb 29, 2016 9:00:00 AM

Well, don’t we all? Maybe worry about it is a better word for what most of us do. Where will costs go?  Will the market still be viable for my company? How will I adjust to a changing fuel marketplace? Do I have any idea what to do?

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Topics: Fuel Marketing And Inventory