Pinnacle's annual user conference, Summit, is in less than 2 weeks! Summit 2017 promises to be an exciting and informative experience for all involved- bringing together clients from around the country and valued industry partners across the spectrum- into a group environment that promotes best practices, collaboration and future innovation.
Last week, Pinnacle team members attended the Conexxus Annual Conference in Annapolis, Maryland. Conexxus is a non-profit, member-driven technology organization dedicated to the development and implementation of standards, technologies innovation and advocacy for the convenience store and petroleum market.
According to NACS State of the Industry 2017, promotional awareness in store has continued a steady decline- from 33.9% in 2012 to 17% in 2016. In order to drive profits and increase customer engagement, retailers need to be proactive in promotions- reaching out to customers outside the store and in their daily life.
Several years ago, Lynch Oil deployed Pinnacle's fully integrated Palm POS and Loyalty Rewards suite of products. As their loyalty program grew more and more successful, Lynch looked for ways to extend offers and promotions to their consumers via mobile -driving traffic, increasing spend, and communicating with them in the most effective way possible. With their Mr. Gas mobile app, built on the Pinnacle Affiniti mobile platform, Lynch Oil is able to influence their consumers' behavior and drive store traffic in ways they had not been able before.
Online shopping has increased the demand for a fast checkout experience in-store as well. Making sure your staff can handle fluctuating store customer volume, getting the most from each transaction, providing a personalized experience, and having advanced point-of-sale technology is important to keeping things running smoothly.
Continuing our committment to payment speed, security and innovation, Pinnacle recently announced the launch of its Mobile Payment solution on the Affiniti™ Consumer Mobile app. This feature works in concert with Zipline (formerly NPC/NPCA), to process mobile payments as an ACH transaction.
During theNACS Industry Update Luncheons held last week in San Antonio and Houston, NACS President and CEO, Henry Armour, outlined their industry assessment of the greatest challenges and opportunities facing the convenience store industry in the coming year. Among the most talked about and highest of mind; data security and fraud prevention were near top of the list for retailer concern.
Pinnacle’s approach to inventory solutions can be drilled down to the path of a candy bar. Convenience store retailers are constantly looking for ways to get the most from their merchandise, even to the last chocolate. In today’s competitive market, it’s not enough to just buy and resell for a profit. Retailers must stay ahead of the hurdles and headwinds of changing consumer tastes, market saturation, product staleness and shrink.
In order to engage your customer and build loyalty, retailers need a plan of action. Through organized and targeted initiatives, convenience stores can not only gather new customers and retain existing, but also increase spend and profits per visit!