Pinnacle continues to grow and promote the amazing team members that have made us a leader in convenience retail software- and industry innovation.
As our industry changes and evolves with new opportunities and challenges, so must retailers and those who serve them. Keeping up with new trends, emerging demographics, transitioning resources and technological advances requires continued engagement with industry leaders and organizations that are mapping how the future is affecting the convenience store industry.
Several years ago, Lynch Oil deployed Pinnacle's fully integrated Palm POS and Loyalty Rewards suite of products. As their loyalty program grew more and more successful, Lynch looked for ways to extend offers and promotions to their consumers via mobile -driving traffic, increasing spend, and communicating with them in the most effective way possible. With their Mr. Gas mobile app, built on the Pinnacle Affiniti mobile platform, Lynch Oil is able to influence their consumers' behavior and drive store traffic in ways they had not been able before.
Online shopping has increased the demand for a fast checkout experience in-store as well. Making sure your staff can handle fluctuating store customer volume, getting the most from each transaction, providing a personalized experience, and having advanced point-of-sale technology is important to keeping things running smoothly.
Continuing our committment to payment speed, security and innovation, Pinnacle recently announced the launch of its Mobile Payment solution on the Affiniti™ Consumer Mobile app. This feature works in concert with Zipline (formerly NPC/NPCA), to process mobile payments as an ACH transaction.
During theNACS Industry Update Luncheons held last week in San Antonio and Houston, NACS President and CEO, Henry Armour, outlined their industry assessment of the greatest challenges and opportunities facing the convenience store industry in the coming year. Among the most talked about and highest of mind; data security and fraud prevention were near top of the list for retailer concern.
Pinnacle’s approach to inventory solutions can be drilled down to the path of a candy bar. Convenience store retailers are constantly looking for ways to get the most from their merchandise, even to the last chocolate. In today’s competitive market, it’s not enough to just buy and resell for a profit. Retailers must stay ahead of the hurdles and headwinds of changing consumer tastes, market saturation, product staleness and shrink.
The reliance by consumers on mobile technologies provides an opportunity for retailers to more easily gather and share information with potential consumers. Mobile apps have rapidly become the preferred way to simplify communication between you and your consumer, and when your customers carry your company with them wherever they go, you have the ability to push and pull information in real time. Consumers that download your mobile app start delivering information to you that you didn’t have the moment they open the app for the first time. These consumers have now become identifiable and their activity is measurable and meaningful.
Cross-channel marketing is possible with the addition of your mobile app. Compare and contrast your marketing efforts via mobile and your other channels, such as advertising, in-store promotions, social media and your website. The more you know, the more likely you'll be able to hit the sweet spot with each customer.