According to NACS State of the Industry 2017, promotional awareness in store has continued a steady decline- from 33.9% in 2012 to 17% in 2016. In order to drive profits and increase customer engagement, retailers need to be proactive in promotions- reaching out to customers outside the store and in their daily life.
Employees are often the first ones to detect fraud. Organizations that have anti-fraud training programs experience less-costly losses, quicker resolutions of fraud cases, and an enhanced reputation for customer protection, according to the Association of Certified Fraud Examiners (ACFE).
During theNACS Industry Update Luncheons held last week in San Antonio and Houston, NACS President and CEO, Henry Armour, outlined their industry assessment of the greatest challenges and opportunities facing the convenience store industry in the coming year. Among the most talked about and highest of mind; data security and fraud prevention were near top of the list for retailer concern.
Collecting accurate business intelligence in any industry provides a decisive competitive advantage. This holds especially true for petroleum marketing. With insight from the NACS State of the Industry summit last April, the prospects for fuel marketers presented a mixed, though relatively optimistic, picture of the near future of the industry. Sales volumes should remain healthy (more than 97% of vehicles sold in 2015 still use liquid gasoline), but trends in technology (electric and hydrogen powered vehicles), now-widespread services (Uber, Lyft), and an increase in ride-share present some short-to-medium term challenges for fuel marketers. Developing fuel solutions to keep clients in the know with current and future trends, especially on a regional basis, remained one of Pinnacle’s primary goals- and does still as we move into 2017. Here is a look back at some of the major fuel trends and developments from Pinnacle this last year:
Another amazing NACS show has come to a close and what a wonderful time the team at Pinnacle had! Not only did we get to see so many of our tremendous clients, meet prospective customers and partners, and catch up on new and emerging trends- we also were able to launch our Affiniti Mobile App Platform from the show floor!